Tactical marketing is where the messages you have created during the strategy phase interact with the consumer. Once you understand how you are different than your competition and you know how to craft your message so that your customers will be standing in line to buy from you, then and only then do you create the tactical pieces that the customer will see.
Your marketing plan and the campaigns you planned will move the customer through the sales process, and it begins once the customer sees your tactical marketing pieces.
Tactical marketing includes all of the online, offline and direct tactics available to marketers. The major marketing tactics, which we have systematized management of, are included in the Mindwhirl Marketing System.
They include:
- Websites
- Email Marketing
- Online Advertising
- Search Marketing
- Social Media
- Traditional Media
- Outdoor
- Radio
- Yellow Pages
- TV
- Trade Show & Events
- Direct Mail
- Telemarketing
- Publicity
- Business Development
- Customer Retention
- Sales Literature & Tools
- Customer Relationship Management
- Sales Management
