Before you pack your bags, round up the family and pack them all into the car, you usually start with a destination in mind. Unless you are very familiar with the road ahead, you typically have a map to guide you as well.
Business is no different. You need to know where you are going and understand how to get there.
This is the essence of strategy.
The goal of the strategic marketing phase is: to develop a plan that will carry the business into a profitable future. Its main concern is long-term profitability and growth.
Strategic marketing management addresses three main questions: What are the business goals? What does the organization need to do to reach its business goals? When does the organization implement the tactics needed to achieve its goals?
Each of these main questions have subordinate questions that must be addressed, but the essence of marketing, which is addressed and defined in the strategic phase, is contained in three questions:
- Who is my customer?
- Where does my customer “hang-out?”
- What message do I need to use to get them to buy?
Strategic Marketing includes the following focus areas:
- Competitive Positioning
- Brand Strategy
- Distribution Channels
- Pricing
- Sales Process
- Marketing Campaigns
- Marketing Plan and Budget
- Brand Identity
- Naming
- Corporate Identity
- Messaging
Remember, the fortune 1000 know that marketing is the single most important function of their business. Marketing is where the money comes from. We are entrepreneurial marketers with an in depth understanding of small to medium-sized business marketing and a burning desire to help you completely control your marketplace.
If your phone is not ringing off the hook with customers wanting to buy from you, you need to call us today!
