Mindwhirl offers strategic and tactical marketing services to business owners who are interested in growing their business and making more money.
What do we mean by strategic and tactical marketing? That’s an important question. Look at the graphic below:
See the graph labeled (a) above? Most people think that if you want to sell a product, all you have to do is make a product, then sell the product. Like Henry Ford did. Remember his quote, “You can have a model-T in any color you want as long as you want black.” That’s how business men ran their businesses up until 1970 or so. They made a product, then tried to find a market for it.
The trouble is, the failure rate on products developed without thinking of the consumer first was high. That’s when some crafty people realized that the best way to bring a product or a service to market was through the Value Creation and Delivery Sequence (b) in the graph above.
You see, this is a better way to create a product, service and business. These ideas aren’t new, it’s just that small business owners haven’t adopted them because no one taught them about them.
Think of it this way, a Dentist goes to school. He learns all about how to be a Dentist. But what he doesn’t learn is how to run a Dentist business. So he comes out of school and thinks, “I have a skill. I’ll start a business. I guess I need an office, and equipment, and a phone and a Yellow Pages ad (or other form of advertising).”
See the problem yet? This Dentist is doing it wrong.
The place to start is with questions such as: Who is the customer and what does the customer want?
Then there are about 700 more questions that a Dentist, or any other business owner needs to ask himself and answer before he chooses an office, sources equipment, gets a phone and starts advertising.
We, help you organize your entire business around your product or service and help you define your businesses value proposition. Don’t be thrown by the word “value proposition”, it’s just an academic way to say: all of the benefits the customer will receive by doing business with you, and buying your product or service.
We help you understand how to market your business from end to end, from start to success. That’s why we call it holistic marketing.
We help you strategize, plan and develop tactical campaigns which result in creating more sales for your business and more money for you!
We work with you to create the strategy, and then we work with you to implement the tactics that bring the customers to your business with cash in hand.
It’s true, we (Mindwhirl) started out as a web design and Internet marketing company. It’s also true that we know a lot about how to make money on the Internet, but we realized long ago that it doesn’t work for every business. I have explained why in my article entitled is a strategic marketing plan really important?
This is why, we don’t create a website for all of our clients. The focus of our company is making you money.
The only way we can make this guarantee is by starting at the beginning, and working our way through the Mindwhirl Marketing System that we developed over a 10 year period to ensure your success. If it becomes obvious that you need a website, we can create it for you. If it’s obvious that you need a magazine ad, or a radio ad, or a logo, or a brochure, or sales training, we can create it for you. We are essentially the type of agency that ad agencies used to be before institutional advertising took over and ad agencies moved into only doing creative. We help you define strategy, creative and tactics.
We have identified the marketing formula and we know how to wield it to slash through the marketing “noise” that your competitors are creating. The net result is: your business is differentiated from your competition, you have the majority of customers in the marketplace buying from you, you are making a lot more money and you can take your wife on that vacation you have been promising her, or you can buy that car you wanted, or you can put the money in the bank and be proud of your quickly growing nest egg.
It’s important to note here the difference between us and any other marketing tactic salesperson and so-called ad agencies available today.
If you look at the graph above again, you see in both (a) and (b) where it says advertise/promote or advertising? These people only sell their products in these areas. The truth is, their products would only be little tiny slivers of this area. The important thing to note is, this area is not the entire puzzle. It’s only a piece of the puzzle.
If you want to make a lot of money in your business, you need to know a few things about the puzzle.
To keep with the analogy, you need to know: How many pieces the puzzle has, about how big it will be when it’s finished, what you are going to do with it when it’s complete and most importantly, what will it look like when it’s complete?
We are the only agency dedicated to helping small business owners understand the role of marketing, strategize the solution which separates you from your competition and create the final marketing tactics which, when done right, will bring customers flooding in to your business.
As I have said before, if you want to make a lot more money in your business, you need to call us at 770-449-3233.